If you don’t have your health, you will struggle with any kind of empire building or legacy leaving… Okay, so let’s start with Fitness. I could have called it Health, but that doesn’t start with the letter F. Also, I wanted to challenge us a bit on what that word Fitness means. Now, I realize that when most of us hear the word Fitness, we automatically disqualify ourselves. We think of all the images we’ve seen over the years of quote FITNESS MODELS, and compare ourselves to that. But I’m gonna take this a different direction. What if we each had our own very personalized notion of what fitness is FOR US?
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The next empire we build just screams to follow after Fitness because the two are connected – and that is FUN.
One of my best friends says you have to Plan to Play…. And oh boy, is she right! The worry and cares of life often overtake us, and I’ll just bet that weeks or even months can go by without you doing something fun. Am I right? Think back: WHEN was the last time you laughed so hard your face hurt? Or danced with a big smile on your face? Or took a drive to a place that makes you smile? If I’m honest, I have to say it’s been at least a few weeks for me (and that was because we were at a wedding.)
It’s so easy to get caught up in all the have tos of life, that we forget to include the get tos. Think about it, we Have to work for money to survive, but we get to share a meal with friends we haven’t seen in awhile. The have tos are a given… but if we make a plan – plan to play, like my friend Staci says, we can pepper some get tos in between and make life richer. Do you have a friend with the gift of planning fun times? When we dive deep, I’m sure we’ll find those friends share the same Enneagram number or some such thing, but these times are vital to our very survival. It would be good for us all to take a cue from Staci and plan to play now and then.
I hope you enjoy this preview of what’s to come as we talk about building an empire of FUN.
Every day we are building empires – creating a legacy to leave behind. Whether we mean to or not, we build empires in faith, our relationships with family and friends, our level of fitness in body mind and spirit, even by having fun – and of course our finances. Most of the time we let the chips fall where they may, but what if we were more intentional about the empires we are building? Hosted by Tami Romani, an empty nest mom and grandma with a passion for leaving a legacy.
Welcome to the Empty Nest Empires podcast!
My guest today is Olivia M. Gonzalez – she is the CEO, Copy Curator, and Chief Brand Messaging & Development Strategist of OMG Brand Story, LLC. Olivia has established herself as a Communications Consultant and Copywriting Expert with over 10 years of experience shaping culture and engagement for national organizations. She helps business owners create brand stories that drive engagement, reinforce company culture, and effectively create a positive impact on their bottom line. She does this by working with brands to attain clarity of their brand voice and identity — and she helps businesses communicate their unique brand magic to attract, convert, and retain business while expanding their circle of influence, impact, and income.
You’ll hear in a moment how Olivia and I met – it was one of those God moments that you just can’t plan. She is a dynamo in person, and everyone who works with her gets that fire, along with her ten years of working in this industry, helping big brands tell a better story.
Olivia says that having a brand story used to be a “nice to have” and now it is a “must have” for your business.
In this lively conversation, Olivia shares her top three areas to focus on when crafting your brand story:
- Know Your Audience
- Identify What’s Universally Unique to Your Brand – there is a need to identify what’s unique but that is also a shared value with your audience to drive connection
- Don’t Make Statements — Tell Stories
If you’d like to work with Olivia, check out the Work With Me section of her website at www.omgbrandstory.com Use this Exclusive Code for 15% Off All Consulting Services: VYB2019 (good through December 31, 2019) AND you should go right now to omgbrandstory.com/brandmagicmap to get on her waitlist for the Brand Magic Map online course launching soon – or, send an email to firstname.lastname@example.org – just be sure to type “Brand Magic Map” in the subject line.
Her adventures happen on Instagram here: @theoliviamgonzalez
Using filler words is one of the most common ways your speech fluidity is stifled. You’ve heard it in others, but are you aware when you are doing it yourself?
Let’s start with the definition. When you use filler words, it just means you are filling natural pauses in your speech pattern with something other than words that continue your concrete thought. Instead of a pause or a blank space, you fill that with a word, a sound or even a phrase. Some of the more common filler words and phrases are like, ah, um, so, do you know what I mean?, I’m like… some people even fill that space with a smacking noise.
Using filler words is a normal part of speech BUT if used excessively, it keeps your listener from hearing your message. The first way to find out if you have this habit, you need to do some self-assessment. Listen to a recording you’ve done – or record something new if you don’t have one. Make a list of the things you’d like to work on. If it’s filler words, Tami shares some tips to teach yourself to stop doing this.
The first option is to practice closing your mouth during a pause to remove the ability for any sound to come out during that pause. A second way to break this habit is to enlist the help of a friend who will remind you when you use filler words, Toastmasters actually has someone at the back of the room ringing a bell they call the “ah bell” – some chapters even collect a 25 cent fine for each filler word used during a speech. If you are by yourself, tap your leg or your wrist each time you use a filler word. This will help with awareness and you will retrain your brain and your mouth to stop using filler words.
It takes some conscious work and practice, but in time you will break yourself of this habit and have a voice that is heard!
If you’d like to join Tami’s group coaching program called A Confident Voice, go to aconfidentvoice.com and join the waitlist!
Coming Soon! Click here for launch info!
What do I do??????
In case you haven’t noticed, both Facebook and Instagram were down for much of the day. Worldwide.
(And on a day I planned the first of several live coaching calls into my VIP Facebook group for my Confident Voice course.) I mean, get yourself together, internet!
We have become so dependent on social media for promotions and making connections that we forget the human element to business. It was a wakeup call for me, for sure. I spent the first half of my morning trying in vain to upload the same short videos to my Instagram stories, and the second half making plans to go turn my phone in for a new one! Then I turned to The Google for help where I found a website called downdetector – Here’s a quick video I made to give you an overview of that site:
After being assured this was not my problem, and there was ABSOLUTELY NOTHING I COULD DO ABOUT IT, I was able to exhale a bit.
Ridiculous, right? Maybe. Maybe not.
Even though I now knew the problem, I had to think about my other options…
- Number one being email.
- Another one, the phone. (Yes, I do know no one makes actual phone calls anymore – but what if we did?)
- Then there’s Twitter (which was HOPPING today),
- and LinkedIn.
- Meetings can be held on Zoom…
- Snapchat was an option,
- as well as TikTok. (What?)
So breathe a sigh of relief knowing it’s not you – it’s them!
But I do want to know – if it happens again, what will you do to connect with your customers/clients/prospects/team/tribe?
More details coming…
If you’d like to know how to have a viable business that sees social media as a side gig, rather than the main plan, click here to get on my list for the Empire Builders Elite membership that’s in the works. (Okay, yes, I kinda want to call it Empty Nest Empire Builders Elite – BUT that doesn’t mean you can’t join if you’re not an empty nester!😉It just means you want to plan well for those 40’s to 60’s years…)
Ah, fun day of tech issues. Maybe it’s time to go watch a movie…
Is Netflix still working?
To Your Success,
How to Have a Purposeful Life and Business with Corie Clark (Voicing Your Brand Podcast, episode 15)
Corie Clark is a business educator, the author of the Simplicity Project, creator of The Purposeful Planner, and voice of Purpose with Corie Clark Podcast. She loves not only helping others find their purpose, but equipping them to live it out and turn it into a profitable business through her Purposeful Business Academy and her VIP membership lounge. It was my joy to have Corie as a guest on Voicing Your Brand today.
Corie has a heart for helping women pursue their purpose with passion and simplicity, and hers is a business that was born from her own need to simplify her life and make room for more purpose. To attach the chaos of her life, she began by taking a few minutes a day to clear the clutter from her schedule, her digital life, and her home life – and wrote about it on her blog. From that experience her book, The Simplicity Project, was born.
Then people started asking for a planner. Corie didn’t find one that met her needs, so she created one and called it The Purposeful Planner. Corie struggled at first with being the voice of her brand, but found that just making the leap and taking action has increased her confidence.
Corie loves the current trend of tidying up, but thinks the technique of taking many hours to do a task doesn’t make sense for most women. If you can set a timer for 15 minutes and fill a bag with clothing or things you know you’ll never need again – you’re done, the bag is full, and it’s out of your house – it’s so freeing!
The mission of helping women have a purposeful business is what drives Corie these days. She says the very first step is so important – it will turn into something great. It’s important to talk about your ideas – when you share it with someone, it brings it to life. You can’t figure this out without taking that first tiny step!
Another important component to discovering your purpose is community. Corie and I met in a very supportive Facebook group started by author Jon Acuff – we both agree that if not for that group, we probably would not have stepped out of our comfort zones to do what we are each doing now! Corie says that the most important thing she learned is how important it is to get things out to the world even if they are not perfect – do it messy, but get something out there. Perfectionism will paralyze you.
Corie leaves us with these thoughts: when you find something you’re passionate about and you can help other people along their journey – you can turn that into a business. She is energized by helping women discover their purpose, live it out and create a profitable business from it!
You can connect with Corie at the links below – and be sure to send her a message telling her you heard this episode!
I am so grateful you joined me today here on Voicing Your Brand –
Please connect with me on social media – I’m @TamiRomani on every platform!
Join either of my two free Facebook communities by clicking on the name –
To get on the waitlist for the next cycle of A Confident Voice, go here: aconfidentvoice.com
See you next time – in the studio!
How to Connect with Your Audience using Social Media with Stories Expert Brock Johnson (Voicing Your Brand, Episode 14)
Brock Johnson is a college student athlete with a passion for helping others create connections and grow their brands using short-form video! As Co-host of the Build Your Tribe Podcast, instructor of multiple online courses, and an online entrepreneur, Brock has helped thousands of entrepreneurs learn to use quick video clips to connect and build their business! His mission is to help you grow your brand, and effectively market using Stories!
As Brock tells his story about becoming an entrepreneur, you will quickly see he is no ordinary college football player. He is on a mission to help as many people as he can by teaching them the art of the story. Or, more accurately, stories. Brock believes you don’t have just one story to tell, you have millions of micro stories that can be told in short increments on social media to connect with your perfect customer and in effect, increase your earning potential.
As you begin thinking about what stories you can tell – Brock has several suggestions about how to keep track of those stories and how to then recall them at the appropriate time in your storytelling to make an impact. He outlines how to know what will connect with people and how to navigate the direct messages you will receive and how to best respond to them.
When you tell your stories with emotion, Brock explains how mirror neurons in their brains cause them to connect with you on a deeper level. People do business and take advice from those they know, like, and trust – this is the goal of every marketer. Bringing personal emotion (not drama) into your stories will help you reach this goal.
Everyone can relate to the feeling of “what do I do next?” Brock has quite a story about taking time off from social media and making a choice to feed his soul rather than his bank account.
He also gives tips on how to choose the right social media platform for you – it’s all about evaluating who your ideal audience is, and finding the platform they are using, and also what platform you are most comfortable with. Brock also shares how to “dress” your existing videos for use on another platform by making some simple tweaks.
I think you will enjoy the wisdom from this young entrepreneur who can teach so much!
You will enjoy following Brock for his solid marketing information, and his funny antics and comedic ability will definitely bring a smile!
Here’s how to find Brock – reach out to him and send him a message about hearing this interview!
I hope you’ve enjoyed hearing from Brock today – if you have, would you leave a review and let us know what resonated with you?
And don’t forget, doors are still open for A Confident Voice – go to aconfidentvoice.com for more info and use the coupon code PODCAST20 for a special discount for my podcast listeners.
You have a story (or should I say many stories) to tell – let’s make it happen!
To your success,
The question I am asked the most is, “How can I have a more confident voice?” Today we will dive into three ways to begin moving towards a more confident speaking voice. Simple, yet effective ways to get people to lean in and listen to what you have to say.
Tip #1 is Know What You are Talking About – I know this sounds like a no-brainer, but fake it till you make it is not always a good idea. Most people can hear uncertainty, even if they are not sure that’s what it is. Know your stuff, and confidence will follow.
Tip #2 is Talk to One Person – Whenever you say things like “you guys” “hey everybody” “hi Instagram” “hey Facebook” there is a disconnect for the individual who is listening or watching you. You are talking to each person individually. So do that. Talk to one person.
Tip #3 is Learn to Breathe – This one really is the most important one. Sound moves on air, and breathing deep will give you a clearer, more confident sounding voice. I illustrate this in this episode, and give you ways to breathe in order to calm your nerves and uncover your fullest sounding voice.
For more in-depth work on having A Confident Voice, I’d like to invite you to join my VIP Group Coaching program at AConfidentVoice.com Go to the page for more info, and as a special gift to my podcast listeners, use the coupon PODCAST20 for a 20% discount!
Hope to see you inside A Confident Voice. Let’s work together to move your voice from being a roadblock to a gateway to great things!
To Your Success,