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Your Brand Has a Story – How Will You Tell It?

Your Brand Has a Story – How Will You Tell It?

Do you know how to be the voice of your brand while livestreaming on social media and when to hire a professional voice?

“I know I should be going live on social media, but I’m too nervous.”

“How do I connect with people using live video? I just don’t have the personality for that.”

“I don’t like my voice, so I’m sure others won’t either.”

These are just some of the stories we tell ourselves. Have you done it? In this day of instant access to everything, you know you should be connecting with your followers by going live, but you just. can’t. seem. to. take. that. leap.

I’m here to help.

Every brand has a story. How well you tell that story determines your impact on the world. Using live video on social media is the best way to connect personally with your potential clients, but how do you do that?

Let me introduce myself: Hi, my name is Tami Romani, and I’m a Brand Voice Strategist. 

What that means is I help small business owners feel comfortable when they are being the voice of their own brand on social media, and I also help them to know when to hire a professional voice, like mine, for maximum impact in their marketing efforts.

As a voiceover talent for more than 30 years, I love being the voice of a brand, but I also know that in this age of social media it’s vital for an entrepreneur to connect with their followers on a much more personal level – with live video on social media. My business owner friends have been coming to me for years for help with feeling better about their voices. Now, more than ever, it’s important for an entrepreneur to learn how to feel comfortable in their own voice when they are going live to connect with their tribe. Just as important is knowing when it’s best to use a professional voice for maximum impact. If my voice isn’t a fit for your brand, I’ll help you find one from my large network of voice-over professionals who are ready and willing to help.

Let’s get started Voicing Your Brand!

I ate a cookie and it did not kill me. Yet.

Yet.
This whole sugar is bad for my brain, sugar will make me dumb, and sugar will kill me knowledge is definitely a cross to bear sometimes. I mean, whatever happened to enjoying that sugar fix from time to time? Here’s what I tell myself every time I just want that cookie, dammit!

  • It’s just one. One won’t hurt.
  • I only eat sugar on the weekends or when I’m with friends.
  • I’m kinda stressed right now, I need it to take the edge off – it makes me feel so much better.
  • I don’t have a problem. I mean, I’m not that overweight.
  • It’s not that big a deal. I can quit whenever I want.

So, I was at a party and ate a glorious looking homemade chocolate chip cookie.

And it tasted terrible.

No, really. Not because it wasn’t baked with love. Because my taste buds have changed.

So the next time you hear me talking about sugar like I’m a typical drug addict, gently remind me of this post and my quest for better health. Because in the end, I want to be the 85 year old grandma playing with my great grandkids in the park, and not the one they visit every month in the old folks’ home.

Brain Healthy Chocolate Fix Smoothie

This is my go-to daily chocolate fix. No sugar, just wonderful chocolatey goodness!
You’ll notice I don’t include measurements. Mostly because I fly by the seat of my pants when I mix this together, adding whatever goodness is in the fridge and strikes my fancy. I like to make this in my little Bullet blender – it makes a perfect one serving size that way.

Layer into blender:

Optional:

  • handful of spinach leaves or other greens (you won’t even taste them, I promise!)
  • 1/4 to 1/2 frozen or fresh avocado (makes it lusciously thick and creamy)
  • scoop of egg white protein powder for added protein

Blend and ENJOY!

Variations & Update: Doggone it! My recent blood test shows high triglycerides and I therefore must be more careful about my fruit intake. Bananas (my daily favorite) are a no-go for awhile because of their high glycemic content. So, I substituted half an apple and this was almost as good as the original!

 

My favorite breakfast smoothie - with a side of a great book and EHT!

Scarcity or Abundance? It’s a Mindset

I knew I was going to make some changes. Just not YET, I thought.
Well, it’s time. It’s more than time. It’s downright urgent. I have a family history of women living to be 90 and above, and if I am going to do the same while living a full and vibrant life, I’d better get serious about changing up the things that will keep me from that life.

As I’ve said before, just thinking about making changes gets you nowhere. Not until I give a voice to those changes will things begin to happen. So I did. I announced to the world that I’d answered a challenge by Dr. Daniel Amen and his wife, Tana, to become a Brain Warrior. In doing so, I will be doing all I can to avoid Alzheimer’s, heart disease & diabetes – among so many other things.

The date was set. Wednesday, May 4, 2016.

And then what did I do? Knowing what was coming I proceeded to eat the sugar, the popcorn, the chips, the ___________ (anything and everything) so that by the time the 4th came, I’d gained 3 pounds and was feeling very sluggish. I wasn’t going to let that cute couple with the healthy brains take away my happy food!

Except it didn’t make me happy. The sugar gave me headaches and restless sleep. The popcorn and chips made me feel bloated, and the extra pounds made me frown every time I got dressed to leave the house. But darn it, I wasn’t deprived!

Or was I?

The sense that I would never, ever, ever eat anything “good” again sent me reeling into a cesspool of a scarcity mindset. It won’t matter if I eat this handful of chocolate chips, or these few Hershey’s Kisses left over from Easter, or a couple of chips with some salsa, or. Or. OR. Especially since I won’t ever eat anything good again.

Emotional eating is a curious thing. It creeps up on you when you thought you had your resolve conquered. I mean, I know the right things to eat. I’ve done the Whole 30 Plan before. Quite successfully, in fact. But man, do I get blindsided by the sight of a chocolate tidbit.

It turns out Mindset is the number one item on Daniel and Tana Amen’s mastery list. And it’s a biggie. Without the right mindset, I can’t make progress. That nasty boogie man called scarcity will rear his ugly head and take me down.

What I learned tonight from Tana Amen, is that this program is not about deprivation – it’s about abundance.

Fruit.

Abundance.

Oh.

Abundance?

I like that word. It makes me feel vibrant and alive. It gives me a handle on my business. It makes me a better wife, mom and grandma. It makes me a better me.

Leaving behind the scarcity mindset to walk in abundance is a choice I’m making. Starting now.

Let’s do this together – you can join the livestream by signing up here. Six months from now you’ll thank your healthier self.

Twenty years from now you’ll thank you even more.

 

Give Voice to a Fuller Life

I love springtime. It brings the promise of new life and change. At any given moment, the new songs of birds and vibrant colors of budding flowers saturate the senses. I was granted life in springtime, which may be why I love it so much.
Seasons come and go in life. Like the coming of spring, a new season has been brewing in me for awhile now and just when I’m reaching the age when many women slow down, I’m feeling a desire to ramp things up.

Life. Isn’t it funny? Change is inevitable, and we can either embrace it, or fight it. We can grow with it, or stunt our growth by kicking and screaming our way to oblivion. Okay, that might be a bit dramatic. Think about it, though… don’t you know that person who just wants to quit on life? To just sit and vegetate for the rest of his or her days? I do.

But that’s not me. And if you’re reading this, I suspect that’s not you either.

We know we need to change and grow. It’s a strong desire we think about. A lot. What I’ve found though, is a chasm of disconnect between the knowing and the doing.  I know I need to lose a few pounds. I know I need to organize my life. I know I need to allow for some down time to relax and recharge. But do I DO it? Nope. Not whole-heartedly, anyway.

It’s nice to think about changing myself. I envision what it would be like to be my ideal (for me) weight and shop for clothes without disgust. I think about how efficient I would be if my office was tidy. I love the idea of how much my mind would be cleared if I got rid of some of the clutter in my home. I fantasize about taking a day off to play with my grandson without feeling like I have a ton of things that need to be accomplished.

A month later, I’m still thinking. There is no doing. And in all of this thinking and not doing, I’ve learned something very important: I have to speak the change I want to happen. It must have a voice. Thinking about it to myself gets me absolutely nowhere. Goals and visions for my future must be written down and spoken to allow for my conscious brain to actually get it, and begin moving towards the changes I seek.

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Okay, so let’s make a deal: I’m in if you are. I’m 57 years old today and I’ve got big dreams and plans. None of it will happen unless I take the leap of giving a voice to those things that must change in order to reach those dreams. I’d like a fuller life, but there’s some stuff in the way. How about we work together on voicing change to a fuller life?

That sounds pretty good.

Today is my birthday and it’s time for a change. I’m giving it a voice.

 

 

There’s That Word Again…

I don’t know about you, but at the beginning of the year I take inventory of my life. Last year was good, but I had little focus and follow through. It seemed the success I had was haphazard, at best. Lucky me, I did fairly well in spite of myself, but there was something missing.
I’ve been thinking and praying a lot lately about having a theme word for 2016. I did this in 2014 and the word was DEEPER. That year, I went deeper in all areas of my life – my walk with the Lord became more resolute and He brought me to new places because of my commitment to going deeper.

Have you ever asked God for a word to set the tone for your year? It’s quite eye-opening. I chuckle at the fact that God has such different ideas about what needs to be accomplished than I do. I was inspired by Nikki’s choice of the word SIMPLICITY, because who DOESN’T need to pare down and remove all the distractions? Kristin’s choice of CONSISTENCY spoke volumes to me as well – I could use some consistency in my life.

I filled 3 pages with words I was hoping might inspire me to move beyond my sluggish vision for myself. They were all great words. Any one of them would have been appropriate. Perfect, even. Words like

MOMENTUM * FORWARD * EMPOWER * GROWTH * RESOLVE * ACTION * INTENTIONAL * CONSISTENT * SAVOR * IGNITE * COMMIT * FOCUS * DILIGENCE * SOAR * PERSISTENCE * YES * DISCIPLINE* BALANCE * BRAVE * RISK * PURPOSE

You get the idea.

But God doesn’t see what I see. So I asked Him to show me a word to adopt as my theme for 2016. On those 3 pages, I first highlighted all the words that jumped out at me, or “spoke” to me. Now I’m left with about 25 words. Funny thing, I had written the word Intentional about 4 times and highlighted it each time. But I still wasn’t convinced.

Now, instead of SEEING the word “intentional” periodically, I began HEARING it. I’m not kidding. It was everywhere. So much so that I chuckled at God’s sense of humor each time I heard the word. A couple weeks ago on a Saturday I attended a business training class where the speaker emphasized the need to be INTENTIONAL in our business. Emphasized is not even a strong enough word – she must have said it at least 20 times. The very next day, my pastor preached about beginning again in the new year. As he spoke about not settling for being comfortable, about how God has called us move out of our comfort so he can speak to us and through us. This requires being INTENTIONAL about how we use our time and resources. He added, “Don’t you dare set your agenda for the year. Give God the pen and let HIM write your plan.”

Okay, got it. My foray into being intentional needs to include hearing from God for each step.

In 2015  I neglected to choose a word and I was floundering. Busy without being productive. I felt a sense of disconnect between my calling and my reality. Nothing seemed to move forward. My year was okay, but certainly not great, and most certainly not fantastic. And not even close to being spectacular or even fabulous. I believe God has placed spectacular gifts inside of us, and it is up to us to use those gifts.

I want the best God has for me. So this year I know the word I need to focus on is INTENTIONAL. I know beyond a doubt that God has called me to great things, as I believe He has called each one of us. The key is, will we answer that call? Will we look toward intentional living so that we are effective for the gospel? Daily that word is before me, and daily I am taking steps to live a life of INTENTION.

I want the best God has for me. So this year I know the word I need to focus on is INTENTIONAL. (1)

 

Me? Called to Ministry? Nah.

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I come from a family of ministers.  My mom, my dad, a few aunts, uncles, cousins, my sister and my niece all professed to be “called” to the ministry at a young age.  Even my daughter spent 2014 traveling to 11 countries in 11 months to minister to others on the world stage of missions.

Me?  Nope. Not me.  If there’s one thing I’ve always known about myself, it’s that I was NOT called to be a minister.  Being called to the ministry was something that happened to other preacher’s kids at summer camp.  Not me.  Many of my friends and family in ministry know God put this call on their lives.  I never felt that way.  Never had that still, small voice telling me to leave my nets and follow Jesus into the unknown throes of ministry.

When I was a kid, being “called” to the ministry meant you HEARD the call, and ANSWERED that call by attending Bible college or seminary, getting ordained as a pastor and leading a group of adults or families or youth or a choir in the day to day living out of faith.  It was messy and challenging and involved being able to speak wisdom in front of a group of people.

I have to admit to being both envious of those who heard the call and relieved that I wasn’t one of them.  Being a PK (pastor’s kid), I’d heard my share of messy stories and really couldn’t fathom being the one who would help out someone in that kind of need.

I don’t think kids now have this dilemma.  If they grow up in a church, they are sent on missions trips out of the country or even in their own towns.  Feeding the hungry, clothing the homeless, bringing hope to the hopeless.  They are the hands and feet of Jesus.  They LOVE like Jesus did.  They don’t wait for a calling. They DO stuff.

But me? I wasn’t called.  So I lived my life.  I raised my kids. I taught them to love Jesus.  I prayed for family members and friends. Even counseled a friend or two in a tough spot.  I gave a sandwich to a beggar on the street.  Gave a blanket to a cold homeless woman on a rainy night. Wait. What? That sounds suspiciously like ministry.

And so, at the ripe old age of fifty-something, I’m finally realizing I am called.  Called just like you are called.  In the trenches of real life.  It’s still messy and challenging, but doesn’t necessarily involve being able to speak in front of a group of people.

What it does involve is being available.  Teachable.  Willing to use your gifts to share the gospel.

Which brings us to today.  LifeWordsToday, to be exact. A blog my sister and our daughters started writing almost two years ago, with a few things written by my mom tossed in. We’ve now posted 157 times. Our readership is still quite low…or is it? We know God allows just the right eyes to read our words at the time they are needed. And that is enough.

About a month before we ever began discussing the idea for this blog, I came upon a scripture – Psalm 49:3  “My mouth will speak words of wisdom; the utterance from my heart will give understanding.”  I was compelled to write it on a card to keep in my Bible.  Next to the verse I wrote, “3/12/13 = from God = (?about what?)”

A calling, perhaps?

What’s your calling?

I’m a Bundle of Emotions

Her words took me back a bit, “I’m a bundle of emotions.”
Our conversation yesterday as she prepared to leave Africa and her last World Race assignment was filled with joy for her return home, but also sorrow at the life she is leaving behind.

Nikki is like me – steady, solid, not typically emotional and with a strong aversion to drama. I don’t know why I was surprised. I feel it too. This emotion that wells up for no reason. Okay, not “no reason.” For good reason. Very good reason.

She is in the air at the moment on the last flight with her entire squad. For eleven months she has lived and breathed every moment with this group of young adults. They have lived in 11 countries in 11 months. A whirlwind world tour of sorts. They have laughed, cried, prayed, and witnessed miracles and tragedies together. They have healed the sick, comforted the sorrowful and loved the unloveable. When they land in Chicago 10 hours from now, they will say farewell and scatter across the nation to reunite with the families that have loved them from afar this past year.

They are sad. And they are oh, so very happy.

1531547_794453177944_7873548935800826098_nI feel it too, this bundle of emotions. I can’t read a post on the parent group page without crying. I read about the dad who wishes us well, but won’t see his son yet as he is choosing to stay in Europe indefinitely, and I cry. I see the mom’s comment about her daughter needing to stay in Malaysia just a bit longer until doctors are sure her malaria is under control, and I cry. I read posts from other parents I met at the launch event last January or the Parent Vision Trip in September, thanking us for being so supportive of their kids, and I cry.

I use the word “kids” lightly. They are young adults, for sure. But they are more than that. They are writers. They are artists. They are medical experts. They are teachers. They are construction workers. They are healers. They are preachers. They are worship leaders. They are warriors for the Kingdom.

And they are coming home.

My daughter’s journey on The World Race has changed her. I expected that. What I didn’t so much expect is that it would change ME. Profoundly.

I see more.

I feel more.

I love more.

I want more.

She will spend the next several weeks exploring where she fits in back home. Her calling doesn’t end because the Race ends, and she knows it.

In some ways, it has only just begun.

And so has mine.

Let the Second Act begin.

 

Just Stop It!

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So, we should be halfway done by now, but I’m a realist. With all the other things I’m trying to accomplish, there really is no way to post something every day unless I’ve pre-written everything and gotten it all lined up. I didn’t, so that’s that. But this topic of gratitude is still so important.

I’ve been writing this month about being grateful. And not just being grateful sometimes, but about how to cultivate a grateful heart in this whiny, self-absorbed world we live in.

It’s tough sometimes, isn’t it? We want what we want, when we want it & whine when we don’t get it. At times we think the world revolves around us, and we whine when it doesn’t. We gaze at the new (fill in the blank) the neighbor has, and think, I should have that, too…

No? Just me, then?

I am truly so grateful for my life. But when bad stuff happens, or things don’t work out as planned, or, or, or… sometimes a swell of mopey overcomes my normally good-natured, grateful self. And I cringe.

I cringe at the silliness of it all. I cringe at how childish I am. I cringe to think of others I see daily who have a reason to be moping about, but aren’t. I look around at how stinkin’ blessed I am, and I want to slap myself upside the head and say, “STOP IT!”

So I’m working on it.

Let’s work on it together. One little change daily will turn your heart around. Think of one thing. ONE THING you are thankful for today, and write it down. Do it again tomorrow, and the next day. And the next.

I’m not a journal-keeper. Believe me, I’ve tried. But this I can do – I keep a gratitude journal where I write at least once a week the things I’m thankful for. I leaf through the pages and look back on it often. This is one of the first concrete things we took a look at doing, and it has been so helpful to me so far.

And you know what? It always produces a smile. And a change of heart in that moment.

I could go on and on about how there are studies to back this up, but let me just leave you with these wise words:

  • Give thanks in all circumstances; for this is the will of God in Christ Jesus for you. 1 Thessalonians 5:1 
  • Do not be anxious about anything, but in everything by prayer and supplication with thanksgiving let your requests be made known to God.  Philippians 4:6 
  • Praise the Lord! Oh give thanks to the Lord, for he is good, for his steadfast love endures forever!  Psalm 106:1 
  • And let the peace of Christ rule in your hearts, to which indeed you were called in one body. And be thankful.  Colossians 3:15

What are you doing to cultivate a heart of gratitude?