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Introduction: Meet Tami – What’s coming up? [Voicing Your Brand, Episode 1]


Voicing Your Brand: Meet Tami & Hear What’s Coming! [Episode 1]

Thank you for checking out the Voicing Your Brand podcast – I hope you will find it both helpful and inspiring. Today I introduced myself and gave a brief overview of what Voicing Your Brand will cover in our time together. We will talk about your voice, of course, and what you can do to become a more confident speaker – we will also talk about all things branding, offer business tips, and interview experts with a message I think you will enjoy.

I shared my commercial voiceover demo to give you some background. You can listen to all of my demo recordings on my website here: Tami Romani Demos

The 7 Day Vocal Makeover is a brief introduction to becoming aware of your voice and how to use it for success. Go to tamiromani.com/makeover to view the course – use the code PODCAST20 for 20% off (exclusive for my podcast listeners.)

If you enjoyed this episode and are looking forward to more, please share with your friends and tag me @tamiromani on social media so I can share your post with my followers! Connect with me on Facebook, Instagram, Twitter and Snapchat – I’m @tamiromani on all social platforms.

Thanks for listening!

~ Tami ~

Resources mentioned in this episode:
Tami’s Voiceover Demos: tamiromani.com/voiceover
7 Day Vocal Makeover: tamiromani.com/makeover
Follow Tami on social media: Facebook / Instagram / Twitter / SnapChat

>> Right click here and “save as” to download this episode to your computer <<

Why Your Voice Matters, Part 2 [Voicing Your Brand Episode 3]

Why Your Voice Matters, Part 2 – You Had Me at Hello = It’s SCIENCE. [Episode 3]

(transcript) Hey, welcome to episode number 3 of Voicing Your Brand, where we will talk about all things business, branding, and using your voice for success. Today, more about WHY your voice matters. Apparently, it’s science.

A few years ago when I was leaving my job at a university to go full time into voiceover, I was given the task of helping to interview my replacement. We had several applications come in, and once we reviewed those and chose the top candidates, it was time to continue the process with the telephone interview. That’s right – we had nothing to go on but the job application, a resume, and the person’s voice. And let me tell you, that was quite an experience. As my manager and I started this process, we were absolutely floored by the number of applicants we disqualified because they either couldn’t put a cohesive sentence together, or they mumbled, or talked too fast so that we couldn’t hear their very important words. Sometimes, they just sounded like they didn’t even want This process of a telephone interview is often the first hurdle to overcome when interviewing for a highly prized position in a company.

So, I’m just gonna come out and say it: you are being judged for your voice.

Okay, you know – there have been voice coaches since probably the beginning of modern business- vocal coaches to help you with speech, singing, breathing, vocal health, and so on – so there’s been this need to help people have a better voice, especially for business for a very long time. I mean, have you seen Singing in the Rain? The whole premise of that movie was that it was difficult for some actors and actresses to make the transition from silent films to talkies because their voices were hard to listen to. Somehow, we just knew that if we improved certain things about our voice and our speech, we would be better heard.

Now, we’ve all heard that it takes 7 seconds to make a good first impression. Okay, that may be true about your appearance and your mannerisms, but when it comes to your voice – that time shrinks down to about one second. Yeah. You are being judged. I’ve always assumed that appearance played the biggest role in how people form opinions about us, but according to recent research from the University of Glasgow, our brains make strong and unconscious judgments about people based on the way they speak. Now, I am a researcher at heart – so reading this information was like music to my ears. Let me nerd out on this with you for a minute or two –

Picture this – University of Glasgow, in Scotland. They’ve brought in 64 people, both men and women, and recorded them reading a paragraph that contained the word HELLO. Then each recording was edited so that they extracted just that one word, Hello. They then had 320 participants listen to those Hellos and match them with a personality trait such as trustworthiness, aggressiveness, confidence, dominance, warmth, and so on. I think there were ten choices altogether.

What the researchers found was that the participants largely agreed on which voice matched which personality trait. One male voice was overwhelmingly voted the least trustworthy, The pitch of the untrustworthy voice was much lower than the male deemed most trustworthy. Keep in mind that it didn’t matter if that was TRUE about this participant – but, just by his voice alone, people judged him as being not trustworthy.

Now, the speculation on that is it’s probably because a higher pitched male voice is closer to the natural pitch of a female, making the men sound less aggressive and friendlier than the lower male voices.

Another interesting finding is that what makes females sound more trustworthy is whether their voices rise or fall at the end of the word,  “Probably the trustworthy female, when she drops her voice at the end, is showing a degree of certainty and so can be trusted.”

Keep in mind, again, that it didn’t matter if the assessment of the person based on their voice was TRUE. What mattered is that the results were consistent and that the person was perceived to have a certain personality trait just by one word. Hello.

There’s a famous line from the movie Jerry Maguire – “you had me at hello.” Seriously, those screenwriters were on to something. In fact, this phenomena has been called The Jerry Maguire Effect, for that reason.

Now, the data from that study is being further dissected by other universities to find out exactly what makes up the sound of being trustworthy – should be interesting. And there are some other studies, including one at Yale University, which showed that it’s easier for people to comprehend emotions from a voice alone, rather than watching a video where they can see facial expressions and body language…

… but we are not going to overthink this. Your voice is part of your genetic makeup. Your blueprint. In many cases, it is what it is – but just as you can do exercises to enhance your physical appearance, you can do the same to enhance your voice. No heavy lifting required.

Now, I realize that this new information might terrify you – or it might make you very happy. Maybe you’ve been wondering why your message isn’t being heard. Maybe this is the first time you’ve ever thought about how your voice might be holding you back. From that promotion… from building your audience on social media… even from being heard by your kids or at your job.  We will get into the topic of self-assessment in a future episode, but for now it’s so important to be aware of what people might be assuming about you based on hearing your voice. Your voice sets up expectations for how you’re going to behave, how funny you are, how high your energy is, and even how accessible or believable you are. This mental image-making is based solely on the sound of your voice and the energy you present. Wouldn’t you like your message to be the most powerful it can be?

So, I’m gonna give you a little challenge now – and some homework. Ask 3 or 4 friends or family members what they think when they hear your voice. Be sure to tell them to be honest and that you are on a journey to improve the way you communicate, and that you are learning how to use your voice for success.

I’d love to hear your responses – what do you think is most important for you to work on? I’d really love to know, and it will help me plan future episodes of this podcast. Would you send me an email at hello@tamiromani.com and let me know?

Anyway – thanks for joining me today – now that you know the science behind using your voice for success – isn’t it going to be much easier to make yourself the guinea pig and experiment with your message and delivery? All the articles I’ve mentioned will be linked in the show notes – just go to tamiromani.com/vyb003 and you’ll see them!

This has been fun – I’ll catch you again next time!

Mentioned in today’s episode:

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Why Your Voice Matters, Part 1 [Voicing Your Brand Episode 2]

Why Your Voice Matters, Part 1 – What’s Your Speech Awareness IQ? [Episode 2]

***Join the waitlist for the 7 Day Vocal Makeover by clicking here: Makeover Waitlist 

(transcript)  You might be a business owner, an entrepreneur – maybe you are working hard climbing the corporate ladder – when I say Brand Voice – what do you think of? Some experts talk about your brand voice being your overall message. While that is true, it’s not what I mean when I talk about Voicing Your Brand. Your brand is YOU. And your physical voice is so important. Those who hold the power of the word hold the power of the world (or at least a portion of it.) Life is not lived on a keyboard. What you say is important, but how you say it is vital. In order to be successful in the workplace, as a creative or any type of entrepreneur, or your education, you must cultivate the ability to communicate well. The delivery system of your message matters.

Everyone has a vocal quality or speech habit that makes them cringe.

Think back for a minute to the last time you tuned out or turned off a speaker because you couldn’t listen to their voice. Maybe it was a webinar where you were really interested in the topic, a work meeting, a live video by someone who really knows their stuff, or maybe even a preacher with a great message but a voice that grates on you like fingernails on a chalkboard.

For me, it was pretty recently. I turned on a video from an online trainer who is really up on all the latest tech gadgets for live broadcasting – I wanted to hear his information, but less than 3 minutes in to the broadcast, I turned it off and moved on. Why? He paused and said UM, about every 6th word or so. So we’re not talking about finishing your thoughts and pausing by using UM as a filler word while you gather your next thoughts together – this was a habit, and UM was inserted multiple times in each sentence! It frustrated me so much that his valuable message was lost. I was ready to move on and find someone else to learn the same information from. Normally, my pet peeve that I can’t listen to is vocal fry, but in this case I couldn’t do it. I just couldn’t listen.

So what’s your speech awareness IQ? I want you to think about this because it’s important to understand that we ALL have some vocal quality that we just cannot listen to, and before we can talk about fixing our own missteps, we need to learn all the ways a message can be left unheard simply because the voice sharing that message needs a bit of work.

I recently asked this question on Facebook:

What is a vocal quality or speech habit that you cannot listen to and makes you tune out?

Here are some of the actual comments I received on that post:

Vocal Fry

Upspeak and vocal fry.

Vocal fry. And it’s everywhere. If someone is saying something and is using vocal fry, it basically discredits everything they’re saying to me. I can’t help it. I just can’t stand it.

Saaaaaame. Thanks, this American Life.

Pacing

Boooooooooring cadence.

Monotonous and sing-songy – both equally awful

Upspeak/ Uptalk

when they lilt up (like you would when asking a question) repeatedly during the sentence. do you know what i mean?

there was a story on NPR about upspeak and vocal fry that I found fascinating

(Here’s a link to that article: NPR on Upspeak and Vocal Fry)

Filler Words

What i REALLY hate is when people use “like” multiple times in every sentence!

The other day I stopped listening to a pretty big influencer who had valuable information to share because every 6th word or so was UM.

Poor grammar, filler words “um” “like”…

Smacking lips and ums

Comment: What is vocal fry?

answer: several posts of YouTube videos Kim Kardashian

Tone

some speakers, esp women, have a way of speaking that makes me think of kindergarten teachers…very high pitched, there’s a quilt lady who talks like this, very grating. And yes, I know that sometimes it’s just a person’s voice, but, ugg.

Speaking in too high a pitch

flatline —— no interest

A low, quiet tone. It is hard to hear, and it seems that the presenter is just not engaged in the effort of communicating to his or her audience. And one more… Vocal Fry. So ostentatious and annoying. Get over it, ladies!

Other Comments

Poor grammar!

Nasality. I just can’t.

Mispronunciation of common words:

ex-cetera, realator, Nuculer

People who take forever to get to the point, and people who keep talking after they’ve made their point.

“I’m all” ….blah blah

“He goes”… blah blah

Ya know

Mumbling

Three things are speech-killers for me:

1) When the speaker doesn’t engage with the audience.

2) When a speaker reads their notes as individual sentences rather than in a conversational tone.

3) When a speaker states a key point, immediately followed by “what I mean by that is…”

“With that said…”

Wet mouth noises.

Hearing someone swallow while talking

It seemed everyone had an opinion, and they were valid.  

What we all need to recognize is that certain speech and vocal habits will make your message harder for people to hear.

I’m going to insert here something really important – You are your brand. You are who you are, and that includes your voice. But just as you can enhance your physical image by changing how you dress or some of your habits, or mannerisms, you can enhance your vocal quality as well – without changing who you are at your core. You want to be heard – or you probably wouldn’t be here, am I right?

Thanks so much for joining me in the studio today – I hope I’ve given you something to think about  – be sure to visit the show notes at tamiromani.com/vyb002 for links I’ve mentioned.

I want to leave you with this one thought – Henry Wadsworth Longfellow once said, “O, how wonderful is the human voice! It is indeed the organ of the soul!”

Your voice matters. Your story matters. What you say is important, but how you say it is vital. So let’s work together to unlock your authentic voice so you can be heard. Thanks for stopping by. I’ll see you next time…

Join the waitlist for the 7 Day Vocal Makeover by clicking here: Makeover Waitlist