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Uncovering Your Brand’s Story with Copywriting Expert Nicki Krawczyk (Episode 12 of the Voicing Your Brand Podcast)

Nicki Krawczyk (KRAW-zick) is a professional copywriter with more than 15 years of experience writing for big brands like Adidas, TripAdvisor, and T.J.Maxx as well as with small businesses and solopreneurs. She also owns a company that teaches people how to become professional copywriters. She’s dedicated to helping everyone perfect their messages and connect with their perfect target audiences. I’m thrilled to have her as our guest on today’s episode of Voicing Your Brand.

Nicki says it’s so important to get your messaging right. A confused customer will not buy from you. Don’t get hung up on your industry buzzwords, which might actually be a turn off to your potential clients – focus instead on words your customers use to describe their pain points. This will give them a clear picture of how you can serve them. Knowing what benefits your target audience is searching for and focusing on them will help you craft effective copy that gets results.

Get in the habit of testing your copy by gauging reactions you are getting. Nicki suggests you experiment by using different subject lines or calls to action on your emails, writing posts on Instagram and Facebook. When people respond, start a conversation and ask them what would be helpful for them. When you know what people want, you can highlight that in your promotions!

What is your brand voice? What personality traits do you want to use when you are writing? Nicki has some great suggestions for how to discover this and then how to create a brand voice checklist you can use to check your copy against as you write future material.

I absolutely loved this conversation with Nicki, and I can see how helpful it is to use her techniques to uncover your brand’s very special story. You have a unique place in the world, and finding your own way to stand out and tell that story is so important. It’s all about how we serve people!

Connect with Nicki on her website and get her free resources here:

Follow Nicki on Instagram and Twitter here:




Now let’s talk about your physical VOICE. If you are letting your voice hold you back from speaking up in meetings, being heard in the classroom, or chatting with your social media followers… I want to help you remove that roadblock that’s keeping you from doing what you are called to do. The doors to A CONFIDENT VOICE will be opening soon – and I’d love for you to be there! A waiting list is forming now, so go to aconfidentvoice.com to get on that list!

As always, you can connect with me on social media – I’m @tamiromani on every platform (although I’ll admit Instagram is my current favorite…) I want to hear from you! What is helpful, what do you want to learn and where are you struggling? I’m here for your success!

See you in the studio!


Review Your Past Year and Set Yourself Up for Success by Using Personality Tests with Life Coach Tammy Helfrich (Voicing Your Brand Podcast, episode 11)

My guest today is Tammy Helfrich. Tammy is a coach, speaker, writer and host of the Right Where You Are podcast. She is passionate about helping women rediscover their inner wisdom so they can feel empowered to create the life and business they desire. 

In reviewing your past year, Tammy says it’s important to take an honest look at all of your notes. Gather them from near and far and be curious – look for what keeps coming up. It’s important to not judge yourself in this process, and give yourself a lot of grace. Ask yourself these questions:

  1. What worked?
  2. What didn’t work?
  3. What were some highlights of my year?
  4. Where have I settled?
  5. What do I want to leave behind that no longer serves me?
  6. What are my intentions going in to a new year?

Do you make New Year’s Resolutions? Do you call them setting your intentions? Or perhaps you choose a theme or a word to set the tone for your year?

All of these are useful, as they create a place for you to focus your energy on and make improvements.

There are several personality tests these days, but Tammy’s current favorite is the Enneagram. She says it’s a valuable tool to help you see the world through someone else’s eyes, and shared that even her marriage improved greatly when each spouse realized the differences between them, and that it was how they were created.

Tammy suggests you pick up the book by Ian Cron and Suzanne Stabile, The Road Back to You: An Enneagram Journey to Self-Discovery

There is also a podcast called Typology, which will help you with figuring out your type and how to use it for your benefit. If you would like to take the Enneagram test, you can go to this website: exploreyourtype.com 

(The paid test we discussed can be found here: theenneagraminstitute.com )

Connect with Tammy Helfrich through her website, tammyhelfrich.com – and @tammyhelfrichcoaching on Instagram and @tammyhelfrichblog on Facebook.

Tammy’s Podcast: Right Where You Are


Thank you so much for listening today! If you like this podcast, would you share it with your friends? Even better, write a review and let me know what was helpful for you. A review is like a tip jar for a podcaster, and it helps me find new ways to bring you the information you want!

As always, I am here for your success,

Happy New Year!


Setting Your Intentions and Choosing a Theme for the New Year (Voicing Your Brand Podcast, episode 10)

Do you choose a theme or a word to set your intentions as you walk into a new year? 

New Year’s resolutions usually go by the wayside within a few weeks, but I’ve found that having a word before me is helpful. In this episode Tami shares a plan for the first quarter of 2019, and how she decides what her theme word for the year should be. It’s often not what she would like it to be, but it ends up creating a year of thoughtful momentum in an area that needs work.

Tami’s word for this year is GO. What’s your word?

Here are links to what we talked about today –

For more info about choosing a word, go to OneWord365.com

To purchase the books mentioned, click here (Amazon):

Join free Facebook groups!

Links to podcast interviews with Tami in 2018 (iTunes links)

Thank you for joining me today! I’d love to know what your ONE WORD is to set the tone for a new year. Connect with me @tamiromani on all the social media platforms.

Happy New Year! 

Branding Yourself and Your Business with Keenya Kelly (Voicing Your Brand Podcast, episode 9)

Today we welcome branding expert Keenya Kelly back to continue our conversation on business and branding. In episode 8, Keenya explained business details and told her story. Today, we dive in to branding and what it means to brand both yourself and your business. I think you’ll be pleasantly surprised that the process is not at scary as you think.

  • Learn all about Keenya and take her free brand quiz by visiting her website: KeenyaKelly.com

** Thanks for joining me on the podcast today! We will continue with Keenya next week when we go deeper into the topic of branding your business for success!

If this podcast has been helpful,  I’d love to hear from you! You can find me @tamiromani on all social media platforms. Send me a direct message and let’s chat!

To join the Building Empty Nest Empires Facebook group, Click here

To join the Voicing Your Brand Community Facebook group, Click here

As always, I am cheering for you!

To your success, Tami

How Keenya Kelly Found Her Voice for Business (Voicing Your Brand Podcast, episode 8)

Keenya Kelly is an accomplished business executive, teacher and inspirational speaker – she found her voice by writing and speaking about understanding your God-given purpose and living up to your fullest potential. She has a powerful message of overcoming fear, self-doubt and divorce to create successful six-figure businesses.

But she didn’t start out that way. After a painful divorce, Keenya felt her voice had been silenced. She had lost everything. Yet, she still had big expectations and big faith and DECIDED this was going to be THAT. She made up her mind to succeed, and she hasn’t stopped since.

Keenya says everyone should have a job, a dream and a hustle. Her end goal is to have a thriving ministry, but she doesn’t want to be a broke minister! In this episode of Voicing Your Brand, Keenya shares her journey to clarity and finding her voice for business. She says the secret is taking action: action creates clarity.

I hope you will enjoy her story and will be able to take away some nuggets of wisdom for your own life.

  • Learn all about Keenya and how she can help your business by visiting her website: KeenyaKelly.com

** Thanks for joining me on the podcast today! We will continue with Keenya next week when we go deeper into the topic of branding your business for success!

If this podcast has been helpful,  I’d love to hear from you! You can find me @tamiromani on all social media platforms. Send me a direct message and let’s chat!

To join the Building Empty Nest Empires Facebook group, Click here

To join the Voicing Your Brand Community Facebook group, Click here

As always, I am cheering for you!

To your success, Tami

Finding Your Voice with Voice Actor Katie Leigh (Voicing Your Brand, episode 7)

My guest today is Katie Leigh. Katie is a popular and talented voiceover veteran. She is beloved as Connie Kendall in the world’s longest running international radio drama, Adventures in Odyssey. Other roles she’s played include Baby Rowlf in the Emmy Award-Winning Jim Henson’s Muppet Babies cartoon series, Honker Muddlefoot in Darkwing Duck, Sheila the Thief in Dungeons and Dragons, Richie in Richie Rich, Sunni Gummi of Disney’s Adventures of the Gummi Bears, Alex in Totally Spies and young Han Solo for Lego Star Wars: Padawan Menace, and many others.

Katie also has decades of experience in every form of Voiceover from toys, to games to radio, to elearning, specializing in boys and girls voices and many foreign accents.

We had a fun conversation about finding your voice. Katie has a young sounding voice, and was told by a college journalism professor that she would never get work behind a microphone unless she did something about her voice. Well, she did something, all right. She became a sought-after voice actor in animation work. We chat about how her life has been a series of divine appointments, and that even with her success, she still sometimes feels like she is not taken seriously because of her voice. She is learning that confidence is the key to overcoming the stigma – that, and knowing your stuff. Become an expert and you will speak with confidence. I know you will enjoy our candid conversation between friends.


Thanks for joining me today! If you are liking the podcast, the most “awesomest” thing you could do is subscribe! Thank you, Katie – for adding a fabulous word to my repertoire today!

If there’s something you’d love to hear covered in the Voicing Your Brand podcast, feel free to drop me an email at hello@tamiromani.com

As always, I’m committed to your success!